The Swedish Police / Nästa kapitel

The police want to broaden their recruitment and reach those who might not normally apply for the police profession. Therefore, we created an advertisement that was placed in the middle of a Swedish crime novel, where the reader's mindset is to look for clues, solve the case and be part of the solution.  

The ad was printed in the book, included in the e-book, and read into the audiobook. This way, the Police's message became part of the story, regardless of format.