Froda / Inte alla bebisar är barn

Only a third of all start-up companies in Sweden are founded by women. The availability of funding is also grim reading, with only one percent of venture capital investments going to women. 

For Mother's Day, we chose to challenge the typical Mother's Day messages with a campaign that celebrates women's babies, just not the kind you would expect.

© Ludvig Ehrenstråhle 2022