Bris / Digitala Julvärdar
For many children, Christmas Eve would be just like any other: a day of loneliness and vulnerability. Therefore, with small funds, we created an activity that would draw the public's attention to the situation of many children. But above all, that would light up Christmas Eve a little for those who need it the most - and lower the thresholds for contacting Bri's hotline at this time of year.
“The Digital Christmas hosts” became a Christmas Eve live activity carried out together with some of Sweden’s most popular gaming profiles.